01
Hyperlocal reach
Connect with people already in and around Mizner Park, close to local destinations and storefronts.
Premium local media · Mizner Park
Turn every ride
into a reason
to visit.
Reach nearby shoppers, diners, residents, and visitors with coordinated image, video, and audio inside MiCa shuttles.
Image. Motion. Audio. One premium local audience.
3HD screens
per shuttle
per shuttle
90+Average
daily riders
daily riders
40Daily
loops
loops
7.5Minutes
average ride
average ride
Built for attention at the point of possibility.
Why it works
Your message, already close to the next decision.
MiCa places brands inside the local customer journey—not before it starts or after it ends. Riders are already shopping, dining, and moving through Mizner Park.
02
Captive attention
Stay visible throughout a 7.5-minute average passenger journey in a clean, uncluttered environment.
03
Repeated exposure
Forty daily loops create recurring opportunities for riders to see and remember your message.
Audience mix
Local attention,
naturally in motion.
25%Regional visitors
50%Local residents
25%Tourists & visitors
MiCa in the communityView full image ↗In the heart of the district
Not outside the experience. Part of it.
MiCa meets riders where Boca gathers—among the streets, storefronts, events, and destinations local advertisers want to reach.
Local A familiar presence in Downtown BocaVisible A memorable part of the customer journeyFlexible Built for offers, events, and brand stories
Explore the MiCa experience
Meet the platform behind the message.
See the vehicle, passenger environment, and screen network that make MiCa Ads a distinctive local media channel.
The shuttleView full image ↗Three HD displays
The screen network
Coordinated image, video, and audio placements designed for visibility throughout the cabin.
From vehicle presence to in-cabin visibility, every surface supports a more tangible, place-based brand experience.
Image + QR optionalMotion 15–20 secAudio 8–10 sec
Available ad formats
Choose how your brand shows up.
Build a campaign with static imagery, motion, and audio—then choose the visibility level that fits your goal.
01 · Image
Static image
Image · QR optionalPromote an offer, event, product, or brand message with an optional QR code.02 · Motion
Video
15–20 sec spotBring your campaign to life with a short, polished motion spot.03 · Sound
Audio
8–10 sec spotAdd a concise audio message for a more immersive in-ride experience.Ideal for restaurants, retail, wellness, events, seasonal offers, and property-wide campaigns.
Built for local outcomes
One channel.
Many reasons to visit.
Use MiCa Ads to keep a portfolio of businesses visible across the same premium local rider experience.
DiningHappy hour, brunch, openings, reservations↗
RetailNew arrivals, seasonal sales, weekend offers↗
WellnessAppointments, services, member promotions↗
District-wideEvents, activations, multi-business campaigns↗
Campaign packages
Start focused.
Scale the experience.
Three clear ways to build presence inside MiCa—with custom portfolio options available.
Core
$250/month
Consistent local awareness.
- Static image campaign
- QR code or promotional offer
- Monthly performance summary
Dynamic
$550/month
Launches, events, and seasonal offers.
- Everything in Core
- 15–20 second video
- Priority rotation and optimization
Full experience
$950/month
Maximum visibility and richer storytelling.
- Everything in Dynamic
- 8–10 second audio spot
- Higher frequency and full creative support
Portfolio partner package
One coordinated campaign.
Multiple Mizner Park businesses.
Designed for property groups and business managers who need flexible, rotating promotion across several locations.
- Multi-business creative rotation
- Shared promotional calendar
- Seasonal campaign planning
- Custom pricing and support
How it works
From idea to in-market, simply.
A guided four-step process makes it easy to launch, update, and understand your campaign.
- 01
Choose a package
Match the format and visibility level to your campaign goal.
- 02
Share your creative
Bring finished assets or a brief—we can help shape the execution.
- 03
Build & schedule
We prepare the placements and confirm the campaign schedule.
- 04
Launch & report
Your campaign goes live, followed by a performance summary.
Frequently asked
Everything you need to get moving.
Have a different question? Contact the MiCa Ads team directly.
mmorlett@guident.co ↗What types of businesses can advertise?+
MiCa Ads is ideal for restaurants, retail, beauty and wellness, entertainment, events, and property-wide promotional campaigns.
Can one campaign promote multiple businesses?+
Yes. Custom multi-business and property-wide packages are available.
Do you offer creative support?+
Yes. Creative support varies by package, from campaign setup guidance to full creative support.
Can campaigns include offers or QR codes?+
Yes. Static image campaigns can include a QR code or promotional offer.
Do packages include reporting?+
Yes. Packages include a monthly performance summary, with additional optimization support in select tiers.
MiCa Ads · Mizner Park
Put your brand
in motion.
Build a premium local campaign for one business, a seasonal promotion, or an entire portfolio.
Request a custom proposal →